My name’s Amber. I’ve travelled the world and lived in several countries and cities, each of which has made a significant impact on my life. I believe that the place we live plays a fundamental role in our daily lives, and our environment can inspire or overwhelm us, supporting growth or causing stagnation. In my case, I draw a lot of inspiration from when I lived in Japan, and Japanese aesthetics are an important part of my creative expression. The search for harmony in everyday things is what inspires me and motivates me to get up every morning!

Coming from an extensive background in the world of e-commerce, brand creation, and digital marketing, I had been looking for something that was more true to my creative side for years. Something that inspired me and, at the same time, made a difference in the lives of others. Home staging is a marketing technique, but its essence is emotional marketing. It uses the spaces in homes to create stories that help sell them. It helps sellers achieve a quick sale at the best price, but it also helps buyers find the house of their dreams. With home staging I have found a project that truly excites me and drives me to keep growing and moving forward.

The 27 Minutos logo is an “ensō”, a Japanese symbol closely related to Zen Buddhism. Zen practitioners draw this circle as a spiritual exercise, attempting to capture a moment in time in a single stroke. For me, this circle represents the vision I have for my work: to capture a special moment in our lives, helping the buyer visualise what their life could be like in the staged home. The ensō is painted in gold, representing the elegance we create in the staging, and the value this technique adds to the sale. The logo is minimalist, an elegant design where nothing is superfluous. This is exactly what I strive to achieve with home staging.