A sole agency agreement is a contract whereby the property seller grants the exclusive right to market their property to a single agency for a specified period. The contract sets out the duration of the agreement—usually 3, 6, or 12 months—and the estate agent commits to providing a range of services aimed at selling the property under the best possible conditions.
While some sellers believe it is better to promote their property through as many agencies as possible, the reality is that exclusivity offers numerous advantages for the seller. With an exclusive commitment, the agency is more motivated to close the sale and often provides premium services such as featured listings, home stagingHome staging is a property marketing technique that combines emotional marketing with interior styling to present homes at their fullest potential. Created by Barb Schwarz in the United States in the ... More, open houseOpen house events are organised by estate agents and property developers, allowing potential buyers to visit a property without the need for an appointment. Very popular in the United States, the aim ... More events, videos, and social media promotion, among others.
This higher level of involvement typically results in better-qualified viewings and stronger negotiation in favour of the seller. If you are not ready to commit to a single agency, you might consider agencies that operate under the multiple exclusivity or collaborative real estate model (MLSMLS (Multiple Listing Service) refers to professional networks of estate agencies that formalise property collaboration—also known as shared exclusivity—where multiple agencies work together to sell a... More).
