Open house events are organised by estate agents and property developers, allowing potential buyers to visit a property without the need for an appointment. Very popular in the United States, the aim is to significantly increase the number of viewings in a short period, create greater interest and a sense of urgency among potential buyers.
This strategy tends to work particularly well when the property is priced at market value and well presented (ideally with home stagingHome staging is a property marketing technique that combines emotional marketing with interior styling to present homes at their fullest potential. Created by Barb Schwarz in the United States in the ... More). It can attract multiple offers within just a few days, often driving up the final sale price and reducing the time the property spends on the market.
