The market price (precio de mercado) is a recommended sale price for a property, based on supply and demand in the area, the individual characteristics of the property, the current market conditions, and recent sale prices of similar properties nearby. It’s not an exact science, but a professional estimate based on these factors serves as a good guide for setting the right price to sell your home.
Pricing above the market might seem like a way to achieve higher profits, but this strategy often results in the property failing to sell and languishing on property portals. Conversely, setting a realistic price grounded in a thorough market study helps achieve a quicker sale and sometimes even a better sale price—especially when combined with property marketing techniques such as home stagingHome staging is a property marketing technique that combines emotional marketing with interior styling to present homes at their fullest potential. Created by Barb Schwarz in the United States in the ... More.
