How to Sell a House Fast?

If you’ve been thinking, “I want to sell my house” but are growing frustrated with how long it’s taking, you’re not alone. In the city of Barcelona, almost a quarter of properties take between 3 months and a year to sell (Idealista, 2023). And the longer a property stays on the market, the more likely it is to lose value, or for potential buyers to want to haggle over the price. On top of this, for empty houses, the monthly expenses (community fees, council tax, utilities) keep piling up. So, when you add the potential price drop to the monthly costs, the financial cost of having a house on the market for a long period of time can’t be ignored.

If your house is already on the market, or you’re considering selling a property, here are some tips to sell a house as quickly as possible. Your flat could be among the lucky ones that sell in less than a week!

Set the right price

Some might think that if you’re in a hurry to sell (or simply recognise the benefits of a quick sale), the most efficient thing to do is offer the property at lower than market price. Nothing could be further from the truth! In fact, discounted houses or those below the market average can make potential buyers suspicious. They might wonder if there are hidden problems behind the offer. To achieve a quick sale, it’s best to set a competitive price in line with the current market and leverage the latest real estate marketing techniques. The combination of a fair price with a good marketing plan will ensure your house is snapped up in no time.

Hire professionals

Of course, we all want to spend as little as possible when selling our house. And since you can post a free ad on property portals, some might wonder why they should pay for estate agent services. The answer is simple: time is money and, as we’ve already mentioned, the longer the property is on the market, the more money is lost. Sometimes opting for the cheapest option can end up becoming expensive.

Not all estate agents are created equal. Hiring a low-cost estate agent, an option which is becoming increasingly popular, can be tempting. But bear in mind that low-cost agents don’t manage calls from interested parties or host property showings. These tasks are the seller’s responsibility. Offering a high quality service that gives you the best chance of selling your house requires a lot of time and effort. If you already have a full-time job, you’ll need to organise viewings during evenings or weekends. As you can imagine, this way of working can significantly slow things down.

If you want to sell fast, it’s advisable to find an estate agent that specialises in real estate marketing, to ensure the listing reaches as many eyes as possible, and in the most favourable light. The most innovative agencies often generate a lot of interest on social media regarding the properties they promote, and some even offer virtual tours or 360° photographs that help potential buyers visualise the flat before even setting foot in it. The more people interested, the faster the sale will close.

Aspirational Marketing

Marketing isn’t just about advertising. Among the tips for selling a house, the one that can add the most value is aspirational marketing. When you’re looking to buy a house, what are you really searching for? Is it just a set of bricks in the form of a house to shield you from the cold and rain? Of course not. You’re looking for a better future for you and your family. You’re looking for a lifestyle. And while practical matters may influence your decision, at the end of the day, buying a house is driven by emotion. There are several tools to help you prepare your house for sale, but the two keys to a quick sale are home staging and professional photography.

Home Staging: The Key to Success

Home staging is a real estate marketing technique that depersonalises and stages properties to bring out their maximum commercial potential. It makes ordinary apartments look like they’re straight out of an interior design magazine! From advising on (minimal) renovations and cleaning needed for the property; to furnishing and/or decorating the space in the most flattering way; home staging is a holistic service essential for a quick sale. In fact, it’s proven that staged homes sell 7 times faster than the national average (AHSE, 2020).

Professional Photography: An image is Worth a Thousand Words

The real estate industry has changed a lot in the last 20 years. The display windows of neighbourhood estate agents, filled with dark photos of the typical “granny flats,” are a thing of the past. Now your listing has to stand out among hundreds of others on online portals, and for that, you’ll need a professional real estate photographer.

With high-end cameras now on most mobile phones, it’s no wonder that these days most of us consider ourselves pretty good photographers. But interior photography, especially for selling real estate, is much more than just “point and shoot.” It’s an art in itself that can add great value to any property. Buyers are looking for bright and spacious homes, and a good photographer knows how to find the best angle, the best composition, and even the best time of day to create high-quality images. And it’s not just talk, the data backs it up. Listings with professional photos generate four times more enquiries than those with amateur photos. Professional photography will help you sell your house in the shortest time possible.

Assemble a Dream Team

Selling a house fast has many advantages, including reducing costs and minimising stress. And in the world we live in today, anything that can save us stress and money is more than welcome! That’s why it’s crucial to have a good team of professionals (estate agent, home stager, and photographer) to make your house stand out from the crowd. Yes, it requires an initial investment, but it’s an investment that pays off in time and often money. Homes that undergo home staging can sell for up to 25% above the initial asking price. It’s never too late to prepare your house for a quick sale. Even if it’s been on the market for a while, the assistance of an expert team can make the difference between selling your house in months or selling it in hours. What are you waiting for?